Jack Gibson, bassist for long-running thrash metal band Exodus, who alongside Metallica are credited with the inception of the Bay Area thrash metal scene, doesnāt seem that enthusiastic about the future of the music business. In fact, his conception of the music business is that āthere is no music business anymore.ā
When asked on the latest episode of the Danielle Bloom podcast what advice heād give to young musicians, a disheartened Gibson shrugged his shoulders and replied, āI donāt know what to tell young musicians today because I am jaded. And it isnāt that Iām just jaded, itās that thereās no music business any more.ā
āWhen I was young, there was a path, there were steps to take,ā Gibson continued. āYou got your band together, you put your music together, you started looking for shows, and if you could draw people to your shows, then the next step was that label people would be interested.
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āThen you had to get your promotional pack together to give to the labels that were interested. And then you tried to get signed and then you tried to make records and sell records And those steps donāt exist at all any more.ā
āNow the step is make a band, or not even make a band. Letās just go viral. I donāt know how to do that. Donāt ask me how to f**king do that. Iām in my fifties. I donāt know how to do that shit. Itās totally a mystery to me,ā he said, sounding utterly baffled.
When Bloom contended that the music business has changed and that it isnāt like it was 40 or 50 years ago, Gibson retorted, āThereās no business. Once they started giving the music away, thereās no business. We donāt sell shit for records. If we donāt go out and sell T-shirts, we donāt make money. Iām a T-shirt salesman. Iām not a musician.ā
Gibson added that he thinks Artificial Intelligence, specifically AIās ability to create music that people wonāt be able to differentiate from man-made music in the future, will further exacerbate the downfall of the music industry.
āAnd any day now, weāre all gonna lose our jobs to these f**kinā robots,ā Gibson continued. āOnce the AI figures out how to actually make music that people enjoy, theyāre not gonna pay us to do shit.ā
Gibson explained, āLike, whoās gonna pay somebody to write music for a movie? When one guy can just go [punch a few commands into a computer] and it comes out. And weāre not gonna know the fucking difference.ā
Do you agree with how Exodusā Jack Gibson says there is no āmusic businessā anymore? Do you think that Gibson hasnāt adapted to the changing times in terms of marketing oneās music or that he raises good points? Let us know in the comments.