Itâs been about 50 years since legendary American rock band Kiss released such hits as âDetroit Rock Cityâ and âRock and Roll All Niteâ and much has changed in the popular music landscape. Kiss frontman Gene Simmons shared his reasons for why he thinks rock music has waned in popularity since its heyday in a recent sitdown with the Greatest Music Of All Time podcast.
âYou canât find a new big rock band,â Simmons asserted. âThey donât exist. Name one, if you can think. Foo Fighters itâs a big band, and thatâs 30 years ago. And that has to do with the fans, whoâs buying it. So once you could get that music for free, the business model stopped working.â
Simmons added, âAlthough itâs still vibrant in stadiums across the world â Iron Maiden does very well live and Metallica and so on, but these are old, old bands.â
Simmons believes that the new generation of music fansâ tastes are more aligned with pop and hip hop. âBecause [of] younger pop fans, predominantly â there are so many great pop singers; Ariana Grande is really fabulous â she can imitate anybody, a great artist. And thereâs Dua Lipa, and thereâs a lot of them. But the fanbase are young females. So a lot of it has to do with souvenirs.â
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Simmons also believes that the music scene that has emerged today is more popular with fans because itâs not only a music genre but a culture that the fans are aligning with as well.
âI donât wanna come off like Professor Of Rock, Professor Of Music, but if you study it, there are reasons why things are happening. If you like that music, âOh, I kind of like that,â and then theyâre different business models. So you can actually sell some units if youâre a rap band, because itâs culture. Rap is culture, not just music. In fact, itâs more culture, often racial culture, because it talks about âusâ â âus against themâ or âthe world against usâ.â
Simmons also analogized todayâs music scene as more rabid â like Beyonceâs âBeyhiveâ or Taylor Swiftâs âSwiftiesâ because itâs akin to one rooting ravenously for their favorite sports team.
âIt is in your favor if you have a fanbase that feels like theyâre connected and they have the flag, like in soccer. That is tribalism. It doesnât have to be mean-spirited. Itâs an identity.â
Simmons also made an analogy likening Taylor Swift to Jesus.
âThe âSwiftieâ [movement consisting of fans of American singer-songwriter Taylor Swift] is a culture. Theyâre not just fans. She stands for something. When you think about it, above and beyond the music and the lyrics and so on â âThis guy broke my heartâ â and these songs that Swifties love, above that is her as the Jesus of the movement, if you see what I mean.
âI mean, whatâs Christianity as a movement, religion, without Jesus, right? So you need these leaders, these apostles at the top to encapsulate what the culture and that thing is about. So the thing that Taylor has is SwiftiesâŚâ
Simmons also shared who he believes is the most talented singer in todayâs music scene, Lady Gaga. He stressed that Gaga isnât only talented but her music âmeans somethingâ as well.
âHer songs and her are, âI was born this way.â And so the music is not just â and I donât mean âfluffâ in a bad way, because thereâs some wonderful fluff stuff.
âA lot of the British Invasion was all these great songs that you sang meant nothing. But when a song is saying [singing] âyou want a revolutionâ, the song is about something. And so if you have a body of work thatâs about something, you get the beginnings of tribalism. And if youâre the embodiment of that tribe, now youâve got something.â
Simmons added about Lady Gaga, âYes, Gagaâs fanbase is about that. And of course, sheâs widened her thing by doing pop, Tony Bennett, and all this stuff. Sheâs the real deal. Sheâs got the musical chops. She can play, sing; [she is a] chanteuse.â
What do you think of the fact that Kissâ Gene Simmons thinks there are no new big name rock bands? Let us know in the comments.